Archive for the ‘Tips’ Category:
Preparing Articles For Submission
In the last article we discussed about the Importance of Articles in SEO to achieve Good Rank. Here is the extension of the same which explains about how to write an article.
Article submission can take up a lot of time. So you want to be sure that you get the highest rate of approval from the editors. Here is what you should do to ensure that you get most of your articles approved.
Appropriate word count - Articles should ideally be 500 words and above. You can write whatever you want. But bear in mind that the editors are looking for valuable content that their readers will enjoy reading. So your articles should not be self promotional. All promotional materials should be included in the author resource box, which will appear at the end of the article.
Proper formatting - The article does not have to be perfect. But it has to be legible, and relatively free of grammatical errors. The style of writing is not that important. Most styles will be accepted. Use the hard return to separate paragraphs, and do not include any HTML. Not all article directories accept HTML tags in the article body. As long as the article is of decent quality, it should be approved.
Include target keywords in article title - Your target keywords should be include in the article title. This will increase the chances of your articles rising to the top in the search results. Having keywords in the article title is also part of SEO. When performing SEO, you want the search engines to find relevant content that link to your sites. Having your target keywords in the title is one way of letting the search bots know that the content in the article is related to what you have to offer in your website.
Write a catchy title and interesting summary - The title is very important because if it cannot capture the attention of your reader, you have just lost a potential visitor. Your title should be speaking directly to your target audience. The article summary should also be clear and concise. Don’t beat around the bush. You can elaborate further in the article body. For the summary, use short and powerful sentences.
Delivering the promise of your article title - Make sure that you stay on topic and deliver the promise in the article title. For example, if your article is about link building, then make sure you share some methods on how to build one way back links quickly. Don’t stray and write about your pet and then forget to go back to your main topic.
Using anchor texts in links - Anchor texts are the words that are in between a set of HTML link tags. Before going into article marketing, you should already have a set of keywords to target. Use these keywords not just in your article title, but also as your anchor texts. For instance, if you are targeting the keywords "Search Engine Optimization", use these words in your links. Don’t use words like "click here" or any other generic term.
Once you have the above in place, you can start submitting the articles to the article directories.
On page optimization Tips
On page optimization is one of the forms of search engine optimization. This acts as the vital requirement which is necessary to improve website rankings in major search engines like Google, yahoo and msn. In this process the elements of website are designed in this way that website is able to qualify for high search engine ranking on the basis of certain specific keywords. These are the basics which are often ignored by webmaster. They try to spend most of their time getting links to their site. If you want to make a successful online web presence, on page optimization is must. In on page optimization you need to have keyword in title tag and should also appear few times on the page.
our website is focused on a theme, service or product. You need to select a unique keyword for it and this is the keyword on the main index page. Rest is secondary keywords associated with the main keyword. So there should be separate pages for secondary and associating keywords.
Your web page title tag must contain the keyword. It should be that word which you are targeting on a specific page. Do not use irrelevant words or website name in your keywords.
Make two sitemaps for your website. One site map is for a visitor that is in html format and other is for search engine which is in xml form.
Put quality content in all the pages of website and interlink on those pages on the basis of keywords used in the content.
Put emphasis on the keyword density. Keyword need to be there related with the product, services or the theme of the web page. Only on the basis of these the users are able to search for it in the engines. Make sure keyword should used for a selected number of times so that keyword stuffing does not occur. So recommended keyword density is 5%.
Ensure your target keywords are used in h1 tag and displayed as strong italic and bold text wherever required. Make a practice to use the keyword in your opening paragraph at least once or twice and near to the bottom of page.
Every page of the website must have two Meta tags in the head section and other for your web page description and other for your web page main and secondary keywords.
Do not build a website with many pages in a short time, the search engines see the steady growth of website with the content and the number of pages they search for. Focus on providing the visitors the relevant information which they require.