Local Adda

How to Get Your Site Listed in DMOZ?

 

With all of the recent buzz about linkbaiting, social media optimization, and the wealth of new vertical search engines launching on the market, sometimes it’s easy to glance over the basic do’s and don’ts in the world of search engine optimization. We’ve discussed link building and directory submittals before in the past, and it’s time to revisit some of this discussion.

Hands down, the top three directories where a site should be submitted areYahoo.com, Microsoft bCentral Small Business Directory and theOpen Directory Project (DMOZ).

 

Quality sites can be added instantly into bCentral and Yahoo via payment, but a link in the DMOZ can be a little difficult, especially if you don’t know any editors.

Akash Kumar, CEO of Search Engine Optimization Company Vista Divine Inc., was awesome enough to lend the world his tips for getting listed in DMOZ:

1. Submit your site to a proper category. Most of the sites submitted to Dmoz are rejected due to having submitted to improper or wrong categories, so you must find out the most relevant category for your site before submitting it to Dmoz. If you are unsure about which category you should submit to then just do a search in Dmoz for the sites similar to yours and note down the category to which they have been submitted to. If you have done this one correctly then you are having the most relevant category for your website. Now just go on and submit to the category you have got.

2. Make sure that your site has original and quality content.People nowadays are looking for more and more quality content and they get annoyed with the sites having nothing more than a bunch of affiliate links or sales letters. If your site lacks in content then you have no chance of making into the directory as the directories nowadays are looking for the sites which have a strong base of original and quality content, if your site doesn’t has sufficient content then make sure to add a few reviews, articles and other additional information about your services and products.

3. Get your web site professionally designed. If you have done the above two steps properly then your site is already deserving a listing in Dmoz and it adds more to your credibility if your site is professionally designed. You might have seen many unprofessionally designed sites making into Dmoz, so this not really a factor for your inclusion in the directory but as we know that the editors of the Dmoz directory are also human beings so a professionally designed site does make a good impression on them and thus increases your chances for inclusion in Dmoz.

4. Be sure to put your contact information on the web site. Now just putting an email address is not enough. If you are doing a business you need people to trust you by showing them your physical address, so that they don’t think that you are a run away business. Many times the editors reject sites if they don’t see any physical contact information on the site, so it is very much necessary for you to put up at least your phone number on your contacts page, also putting your physical address would be much better.

5. Check your site for broken links and spelling errors. Before submitting your site to the Dmoz directory make sure to check your website for broken links and spelling errors, though the editors are looking for quality but they are also human beings and will be annoyed by lots of errors and clumsily designed sites, so be sure to check and correct the errors if any before you submit your site to Dmoz. 

Do you have any more tips on how to get approved for a listing in the Open Directory Project? If so, please share with us below.

Does Your Web Site Need Makeup?

         It was Friday night and I was enjoying a quiet dinner at home, when suddenly CRACK! - part of my tooth broke off! "Damn" I thought, "Now what?"

I immediately went online to see if I could find a dentist that is open on Saturday morning. So I searched and searched. The good news was there were plenty of dentists in my area … the bad news was that I couldn’t find whether they were open on Saturdays. After looking through various websites for about an hour, I narrowed it down to three dentists, who were open on the weekend. But in the end there was no competition as only one of the dentists had a professional looking website!

Don’t get me wrong the website wasn’t flash, but it was clean, easy to navigate and most of all, provided me with the information I was looking for. I phoned the next morning, made an appointment and even got to see a dentist that day!

After that experience, it really hit home … what a difference a professional looking website makes! I am sure most of the dentists in my area are great at what they do, but none of their websites portrayed that. As a result they lost a customer who will spend hundreds, possibly even thousands of dollars on their services.

So if you have a website and are hoping it will bring you lots of visitors who will turn into paying customers, it is EXTREMELY, let me say that again EXTREMELY IMPORTANT that your website:

1. Is Visitor Friendly

What this means is that your customers must be able to find what they are looking for easily and quickly. And that means a great navigational system. Most websites either display their navigation bar on the left or at the top. And since most people are used to this type of navigation, it’s best to stick with it. It also helps to include your navigation bar at the bottom of each page to save your visitors from having to scroll back to the top.

2. Focuses on your customer’s needs

Rather than trying to "sell your business", let your prospects know how your product/service is going to benefit them. Emphasize the benefits and solve problems. Make this the focus of everything you write on every page of your site. Don’t try to sell visitors your products or service, help them.

3. There are no spelling mistakes

Ensure there are no spelling or grammatical errors. Check that all links are working and graphics display correctly.

4. Proves credibility

Include testimonials from your current customers to show your potential clients that you are trustworthy, reliable and that you provide great service and/or products. Make sure the testimonials are real and if possible provide contact details of the person who supplied you with the testimonial. If you don’t have any right now, get them! Simply email your customers and ask for their feedback on your business and service. Most happy customers will gladly provide this.

You could also include before and after photos. Show the problem picture and beside it show the picture of resolution, with an explanation of your product’s benefits.

5. Has Contact details

Place contact details in as many places as possible. Make it easy for your customers to contact you. Create a special "Contact Us" page, include your details in "About Us" page and also at the bottom of each page. Information to include: business name, physical address, mailing address, telephone, fax, email, emergency number, website address and most importantly, don’t forget to include your business hours.

6. Offers a Monëy Back Guarantëe

The longer the guarantee, the more effective it will be. It could be 30 days, 60 days, 1 year or lifetime. Remember you are trying to take the risk out of doing business with you.

7. Provides information that people are looking for

If you don’t provide it, someone else will. Content is still the king. You should include as much information as possible - not only detailed descriptions and prices of your products and services, but also free resources, articles, reports, ebooks relating to your industry, service and products. You can easily source free information on the internet. This will ensure that customers will keep coming back to your website, even if it is just to get information. The more they visit, the more you will stick in their mind as an expert and the next time they are ready to order your products/services, you will be their first choice.

If your website features any of the following, your website definitely needs an EXTREME MAKEOVER or at least a face lift.

1. Flash intros, revolving globes, bevelled line separators, animated mail boxes.

2. Loads of pop up or pop under boxes.

3. Autoplay music. Allow your customer to play music only if they choose.

4. Hit counters of the free variety, which say "you are the 27th visitor".

5. Date and time stamps, unless your website is updated daily or weekly.

6. Busy backgrounds.

Ask yourself - does my website portray the professional image I want my customers to see? Have I provided all the information that my customers may want or need to know? If you answered no to either of these, call your website designer today or you could lose thousands of dollars as your customers head to your competitor’s door.