How does Google find the top keywords of your website?

March 25th, 2009 Posted in Google

Google recently filed a patent application that deals with the keywords that Google finds on your web pages.
Google’s new patent filing describes a way for website owners to view the top phrases that Google assigned to their website. The patent shows that Google finds the most important keywords on a website with a phrase-based indexing system and it describes a method that could allow website owners to add additional related keywords.

All major search engines index web pages based on the individual words that they find on the page. If certain words and phrases appear together on the same page, search engines assign a topic that is related to these words to the page.

For example, the words “Paris” and “Hilton” are associated with a woman instead of a city and a hotel, the words “Tiger” and “Woods” are associated with golf.

Google’s patent application indicates that Google might plan to tell you what they believe are the top keywords for your website and let you suggest changes to these phrases.

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