How does Google find the top keywords of your website?
Google recently filed a patent application that deals with the keywords that Google finds on your web pages.
Google’s new patent filing describes a way for website owners to view the top phrases that Google assigned to their website. The patent shows that Google finds the most important keywords on a website with a phrase-based indexing system and it describes a method that could allow website owners to add additional related keywords.
All major search engines index web pages based on the individual words that they find on the page. If certain words and phrases appear together on the same page, search engines assign a topic that is related to these words to the page.
For example, the words “Paris” and “Hilton” are associated with a woman instead of a city and a hotel, the words “Tiger” and “Woods” are associated with golf.
Google’s patent application indicates that Google might plan to tell you what they believe are the top keywords for your website and let you suggest changes to these phrases.
Seoquake Tool Usage Guide and Benefits
Lets See what is SEOquake
Seoquake is a powerful tool for Mozilla Firefox and for Internet Explorer, aimed at helping web masters who deal with search engine optimization and internet promotion of web sites. Seoquake allows user to obtain and investigate many important SEO parameters of the internet project under study on the fly.
Source: www.seoquake.com
Some webmasters are a little more aggressive in how quickly they want their rankings to rise to the top of the search engines. Here’s something you can do if you want to go into the SEO battle full-force.
1. Download SEOquake and place this free SEO toolbar plug-in on your Firefox (or I.E.) browser.
2. Go to Google and type in the keyword or keyword phrase you’re targeting with your site or content.
3. Select the number one ranking and observe how many pages it has indexed, PageRank, how many backlinks it has, age of the site… and so on.
4. Then use the page info button and study all the on-page factors this site has and notice what it’s doing with its page and keyword density lay-out.
5. Check all the backlinks this site has in the different search engines. Copy or try to get the same backlinks for your site that your competitor has acquired. Then get more backlinks and/or higher quality backlinks than your competitor.
6. Watch your rankings rise…
Just a few more words of wisdom and we’re done. Some battles will be too tough to fight, the competition will be so stiff you just can’t compete. Other battles will take a long time; months, even years before you rise to the top. Your best bet is to choose long-tail (multi-worded) keywords that have little or no competition. You can rise to the top within days, even hours. The sweet thing is this: long-tail keywords are often the most lucrative and bring in the most sales. For in the final analysis, you just don’t want SEO, you want smart SEO. And you will quickly learn, most times you can often out-smart your competition, even if you can’t out-rank them.