How to Use SEO to Make Money
Have you ever tried to check out one of their websites? How many are not on the first page for at least one of their keywords? I can answer that question ?none that I know of! These guys know how to do it, and they started off by themselves. OK, perhaps now they can afford to pay others to do it, but you can be pretty sure that you wont get the service that they get!
If you were paying for a service, would you like the guy you were paying to get you on the first page to the same service to your competition? Of course you wouldn’t. SO what chance do you think you have of employing a SEO consultant and getting a top 10 position? I can answer that on no fingers!
Come on! Are you rally so namee as to believe all these claims to get you in the top 10, let alone Number 1 as some claim? OK, Number 1 for the keyword ahajotys? can do that (I shut my eyes and typed there). What you want is a Number 1 position for a good keyword in your niche, and nobody except Google can guarantee you that. The same applies with a top 10 position.
The only person capable of earning you a top 10 position for any page in your website is you. You have to optimize your page to make it appear attractive to the search engines. Attractive?means that your web page lists pages, not sites) best meets the needs of a Google search for the information that your web page provides according to the calculations of the statistical mathematical analytical system that is loosely termed the Google algorithm, applied by so-called spiders that analyze the content of each of your web pages.
If you want to use SEO to make money, you should learn how it works. Learn how to make your website attractive to the Google algorithm. Learn what semantics are and how to use them to fool the spiders. How to maximise the power of the links between various pages in your website. How to maximise the complete latent power that is charged in each of your web pages, and how to use the content on these pages to drive an unlimited amount of traffic to your site.
That information is available to anybody who wants to seek it online, if they know what they are looking for or where to look for it. That information and it can make a massive difference to your online success. Anybody with any form of online business needs to know this information and it is available for you free of charge online if your know what to look for.
The problem with many, however, is that they don’t know what to look for or where to get it. They take the advice they find, only to discover too late that what they have is wrong. Stop being obdurate (look it up) and get it right for a change. That can make all the difference between failure and success.
The basics of SEM, SEO and PPC
Many people are still newbies in these terms. After getting a couple of mails about what the buzz is all about the terms. I finally decided to explain these in details
Search Engine Marketing or SEM is a range of marketing techniques used to increase a website’s visibility on search engines and directories so that it will attract visits from its target audience. SEM includes SEO, PPC or a combination of these and other search related activities.
What is SEO?
Search Engine Optimisation or SEO is the process of improving the volume and quality of traffic to a website from search engines, therefore increasing the website’s It takes time to build and maintain a good SEO campaign but the results are worth it. SEO uses a combination of tools techniques, such as modifying site content, structure and code using relevant keywords, link building and utilising web standards.
What is PPC?
Pay Per Click Advertising or PPC is an advertising technique used on websites, especially search engines. The advertiser pays an agreed for each click delivered to their site from a link or listing on a website or search engine. In the UK, Google AdWords and Yahoo! Search Marketing are the main providers of PPC services.
What are Keywords and Keyphrases?
A keyword or keyphrase is a word or a series of words used by search engines when searching for relevant web pages. For example, if someone was looking for a cookbook, they would type in the keyword “cookbook”. your website is optimised, it is important to choose the correct keywords and keyphrases, as there is no point in optimising your website for keywords or keyphrases that no one searches on.
Our website has just gone live – why can’t I find it on search engines?
The internet is a very crowded place and as there is no central location to find information, users rely primarily on search engines to find what they want. If your website has been optimised and has been created using web standards, then your website should be going through the process of being indexed by the search engines. engines are constantly crawling the web for new websites and are continually adding new websites to their indexes. If your website has not been optimised or does not have any quality inbound links, then your chances of gaining good rankings are significantly reduced.
We have just had our website optimised – why can’t I find it on search engines?
SEO is something that takes time and needs to be consistent. Search engines give rankings based upon many factors, such as age, quality of content, appropriateness of keywords and and links. For example, if a website has been online for a year and has had consistent content, high quality links and has not done any underhanded tactics to try and rank higher, the search engines will give rankings to this type of website over a newer website, as the search engines trust the older site.